The 1% Podcast – Matt Johnson
Matt Johnson specialises in the application of psychology and neuroscience to marketing. His work explores the science behind brand loyalty, experiential marketing and consumer decision making. He is the author of the best-selling consumer psychology book ‘Blindsight: The (mostly) hidden ways marketing reshapes our brains’, and recently published ‘Branding That Means Business’.
Matt explores the recent seismic shift of consumer focus from brand values to brand meaning and brand identity.
When a product evolves from tangible to virtual, our psychological connection with that product changes too.
Insight of the Week
“None of us does everything right. None of us is so wise that we always speak the right word or so strong that we always do the right thing. Remembering this keeps us humble.”
by Shay Dalton
“We all know that teamwork and cohesion are useful in a team or work environment. But when taken too far, at times groupthink can evolve and have negative consequences”. In this article I attempt to identify the signs of groupthink to look out for and how to reduce the possibility of it happening in your workplace.
Other Article Recommendations
How The Great Resignation Changes The Future Of Remote Work (weworkremotely)
Group Dynamics: The Leader’s Toolkit (edbatista)
10 performance review biases and how to avoid them (cultureamp)
Small Performance Cues (staysaasy)
Why You Should Separate Salary And Performance (corporaterebels)
Six Insights About Well-Being at Work in 2022 (greatergood-berkeley)
Performance & Growth
Expectations Shape Our Reality (nirandfar)
How to stop trying to escape reality (oliverburkeman)
Realistic Reasons to be Bullish on Nudging (behavioralscientist)
Finance & Money
On the benefit of giving cash to new parents (marginalrevolution)
Why Warren Buffett is an investing unicorn (substack)
Five insights from Jay Mason’s “The Investing Oasis: Contrarian Treasures in the Capital Markets Desert.”(book excerpt – nextbigideaclub)
One Data Point Can Beat Big Data (behavioralscientist)