1% Extra Newsletter 30-09-22

The 1% Podcast – Matt Johnson

Matt Johnson specialises in the application of psychology and neuroscience to marketing. His work explores the science behind brand loyalty, experiential marketing and consumer decision making. He is the author of the best-selling consumer psychology book ‘Blindsight: The (mostly) hidden ways marketing reshapes our brains’, and recently published ‘Branding That Means Business’. 

Neuromarketing and consumer behavourism

Matt delves into the various neuromarketing technologies used today to understand how consumers behave.

2 mins

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Consumer marketing – a force of good or not?

This was a fascinating conversation with Matt about who knows us better, the marketeers or ourselves? 

5 mins

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On neuromarketing to attract more customers

Matt speaks about how some brands such as Tesla have managed to move the needle by sustainable brands.

3 mins

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Insight of the Week

“In sports, one of the primary sources of advantage is choosing how to play the game.  In life, one of the primary sources of advantage is choosing which game to play.”

James Clear

Why do we Conform?
by Shay Dalton

“There is more to leadership than being the smartest or most charismatic individual in a room. Leaders influence and inspire through action. They determine the company culture from the top-down. But what truly makes a leader great? And why is great leadership so important? “

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