The 1% Podcast – Matt Johnson
Matt Johnson specialises in the application of psychology and neuroscience to marketing. His work explores the science behind brand loyalty, experiential marketing and consumer decision making. He is the author of the best-selling consumer psychology book ‘Blindsight: The (mostly) hidden ways marketing reshapes our brains’, and recently published ‘Branding That Means Business’.
Matt delves into the various neuromarketing technologies used today to understand how consumers behave.
This was a fascinating conversation with Matt about who knows us better, the marketeers or ourselves?
Insight of the Week
“In sports, one of the primary sources of advantage is choosing how to play the game. In life, one of the primary sources of advantage is choosing which game to play.”
Why do we Conform?
by Shay Dalton
“There is more to leadership than being the smartest or most charismatic individual in a room. Leaders influence and inspire through action. They determine the company culture from the top-down. But what truly makes a leader great? And why is great leadership so important? “
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The brain undergoes a great “rewiring” after age 40 (scotthyoung)
Ten Mental Models for Learning (scotthyoung)
The Disappearing Art Of Maintenance (noemamag)
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How to become an expert (psyche)
What if Your Only Job Was To Help Others Be Successful? (whitney johnson)
Finance & Money