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Robbie Cannon (@RobbieCannon) a qualified strength and conditioning coach, is probably best known for his performance work with golf Open Champion Shane Lowry. An accomplished golfer himself, he practices what he preaches and is three times Irish amateur golf champion.
Cannon through his company Cannon Performance works with golfers on the PGA and European Tour, as well as elite amateurs and the Irish golf men“s and ladies” national squads. Outside golf, he has trained elite athletes from many different sports, and this year Robbie is head of strength and conditioning for the Tipperary senior football team.
Enjoy this wide-ranging conversation about his career to date, insights into peak conditioning for golfers, working with the Tipperary football team, and Shane Lowry“s plans for 2020 including qualification for this year”s Ryder Cup.
Summary
(2:26) Robbie’s sports background
His early interest in sports and coaching
Playing soccer and Gaelic football
How golf came into his life when he was 14
Why kids should try out several different sports
His first championships and first wins
(5:00) Shane Lowry
The steps in his strength and conditioning program
The most noticeable effect of his training: hitting the ball further
His 63 at the 2019 Royal Portrush Open: ‘I think it was the best round of golf in a major tournament’
The electricity of the crowd that day
Robbie’s memories of the pre-win night: ‘He seemed so relaxed and composed’
All the elements that were in his favour that weekend
(10:45) Mental preparation and confidence
The help Shane gets from his wife Wendy and daughter Iris
The importance of staying in the moment
Coach Neil Manchip’s skill: staying calm and keeping things in perspective
(12:16) Confidence
Shane’s affinity for big tournaments and tough courses
The confidence that comes with returning to a tournament and course that he’s won before
(14:42) Caddies
The sudden end of Shane’s relationship with his caddie Dermot Byrne
Working with new caddie Brian ‘Bo’ Martin
Bo’s qualities and how they complement Shane
How Bo has forced Shane to do more work on the course
(16:54) The team surrounding elite athletes
The bond between the members of the team
Remembering a fun tournament trip to Hong Kong
The importance of having fun together
(18:55) Shane’s goals for 2020
Upcoming tournament at West Palm Beach
His performances in Mexico and Hong Kong
Aiming towards the Ryder Cup
Shane and P’draig Harrington’s friendship and his desire to see Shane play in the Ryder Cup
(21:32) Shane and Robbie’s work schedule
(22:23) Young players
Playing with Rory McIlroy and Shane Lowry as teenagers
What stood out about them? ‘They just had the X factor’
Their confidence and professional attitude ‘They just had an unbelievable desire to compete’
(24:37) Adapting training to each individual
The advantages of playing sports while young
Why assessments are important
(25:52) General physical advice for golfers
Things to focus on:
Movement in the thoracic spine (T-spine)
Hip movement
Leg strength
Core stability
The problems caused by sitting down all day
Causes of common back pain
(28:03) Training for golfers
Gary Player, the ‘father of fitness’ for golfers
A typical training routine for golfers
Reducing injuries
(29:32) ‘Beach body’ muscles
The consequences of building muscles for looks and not for performance
Robbie’s regrets: giving up other sports and not training well enough when young
(32:45) Ireland’s amateur scene
Players are younger
More people playing professionally means less drinking and partying
How they can support themselves financially
Tour life and why it’s not for everyone
What it takes to ‘make it’
(37:27) From golf to GAA
Getting started as the strength and conditioning coach with Tipperary
Starting his work with teams with the Fingal hurling team
The importance of having good chemistry with the team
(40:12) Squad assessments
How getting to know a squad is the same as getting to know a player
Why it can be difficult to accurately learn about each player’s injuries
(41:58) All-Irelands
Dublin vs Kerry and the effect of Kerry’s lower training age
(43:07) Injuries
Why injury risk reduction should come before performance training
Stephen Smith and Kitman Labs’ contribution to the field
The economic cost of injury to teams
The importance of PE in schools
(46:37) Training in season/off season
Seasonal training cycles in golf and Gaelic football
(48:10) Coaching priorities
A good coach should be ‘ticking all the boxes’
Recent trends: focusing only on mobility or speed
Social media’s role in boosting specific products
(49:31) Speed
How genetics influence speed
The example of the Kenyan runner who won races and jumps thanks to genetics alone
Irish genetics and which sports they help with
(52:13) Mindset
Why goal-setting has to come from within
The importance of daily planning
Robbie’s journaling practice and the correlation between success and journaling
Why writing by hand is more effective
(56:27) Technology in sports
‘If the basics aren’t done right the technology can be a waste of time’
Why old-fashioned metrics can be more effective
(58:17) Cannon Performance
The company’s goal: helping athletes at all levels
(59:42) Practicing
What it means to practice correctly
The importance of being fully focused
Inspiration: Tristan Harris’ Ted Talk on distraction
(1:01:15) Time management
Robbie’s daily and weekly planning
His short but focused practices
(1:02:17) Lessons from sport for business
‘I just try and enjoy it’
(1:03:22) Mindfulness
Robbie’s mindfulness practice and its challenges
The benefits of being alone with your thoughts
(1:04:39) Future plans
Playing in the West of Ireland and as many more championships as possible
Working with Seamus Duffy
1:05:37
Alternate career choice: CIA agent or detective
Current curiosity: The bad weather
Most influential book: The Road Less Traveled by Scott Peck
Best advice received: To not worry about what people think of you ‘ ‘If you died tomorrow, who would be at your funeral?’
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The 1% Podcast brings together the 3Ps of People, Professions and Performance. We chat to top-class performers from eclectic areas (sport, business, politics, art etc.) to extract the tactics, tools and routines you can use to get 1% better and achieve success.