3:12 Early years

Growing up on the edge of Slieve Gullion

The hurling history of this mythical mountain

How a blend of nature and nurture shaped him

Working for Crillys Sweets, his uncle�s confectionary business

Listening to motivational tapes in the car with his dad

Having a serious farm accident

9:38 The Armagh team

Their 2002 All-Ireland win

Understanding the success of the team

The role of the players� good upbringing

Observing other successful teams for motivation

Being encouraged by college-level and club-level wins

Enda�s list of the many influential leaders on the team

The importance of looking at what came before the All-Ireland win

How Brian McAlinden and Brian Canavan created a strong base and a strong culture

12:42 How Irish football has changed

The tactical, physical, and professional changes

How skill execution was underestimated

14:39 Advice to returning coaches post-COVID

Using this time as an opportunity to develop skills and fitness

Putting the risk of Corona infection during a game into perspective

16:51 Moonshot goals

Moonshot goals: audacious goals that from the outside seem impossible

The importance of setting smaller, tangible goals on the way to a moonshot goal

Why Enda feels like he�s just getting started: �I don�t believe I�ve achieved nearly enough�

21:02 New clients

How Enda gets to know his new clients and connects with their goals

Which players stood out in the Leicester team and why

Noticing who was first on and off the field

How he customizes programs for teams or individuals while sticking to the basics

27:22 Growth/fixed mindset

Johnny Sexton as an example of someone with a growth mindset

Having a growth mindset: being open to new ideas and accepting failure

Having a fixed mindset: not seeking feedback or improvement and perceiving failure as proof that future success is impossible

32:01 Setting goals

Examples of process, performance and outcome goals

35:02 The mental side of performance

The �40% rule�

What to do when you reach the point of perceived exhaustion

The importance of training the mind

Starting early in the morning with affirmations and visualization

38:50 Getting out of your comfort zone

Finding the balance between pushing yourself too far or not far enough

Coaching examples: Tiger Woods and David Gillick

The role of the coach: knowing how much to challenge a player

41:10 Trying softer not harder

How Enda feels that he sabotaged his football career by trying too hard

Learning this �soft� attitude from martial arts and Zen Buddhism

Getting into a �flow� state

44:27 Motivation

Arsene Wenger from the Chelsea club and the idea of �motivational stamina�

The three measures of motivation: activation, intensity, and stamina of motivation

If the �why� is strong enough the motivation will look after itself

47:32 Taking ownership

Why leaders must set the culture

How to craft a culture by tying together values, behaviours, and performance indicators

49:17 Negative self-talk

Enda�s tips:

Remembering that this is normal

Observing it without judgment

Deciding that you can manage your emotions

Being aware that you are not your thoughts

Controlling your breath

How Enda overcame these negative thoughts before a big game

Hiw own experience of choking under pressure and remembering that it even happens to the best athletes

57:08 Self-improvement

Why we can�t always be �on�

Enda�s personal challenge: to not always be striving

Finding a balance between performing/achieving versus just �being�

58:55 Transitioning to coaching and business

How his transition from playing to coaching started at the age of 14

Gaining experience coaching all ages and levels

Coaching the Ulster Bank team to victory

How this led to coaching Longford Town, then to working with other large organizations

1:02:47 Motivating remote staff

Acknowledging his own mistakes in this space and learning from them

Why some companies stopped measuring performance during COVID

The importance of leading differently during this time

1:06:22 Leadership

Important qualities in a leader:

Compassion and empathy (and being able to switch between being pragmatic and compassionate)

Being strategic

Good communication

Resilience and grit

The ability to create a following

What companies should focus on and what many of them have neglected

Key performance indicators

1:10:37 Lessons from sport to business

Why Enda is tired of hearing about what business can learn from sport and now wants to see sport learn from business

With a growth mindset, we can learn from anywhere and anybody

How our natural childhood curiosity gets suppressed as adults

1:18:12 Mental toughness

Explaining �mental toughness� to Joe Schmidt, the Irish rugby coach

How to develop it

1:22:06 Triggers

How triggers, the equivalent of pressing the �reset� button, can help athletes and elite performers

Why this needs to be accompanied by practice and conditioning

1:24:27 Current curiosities

�One thing I know for sure is: I know nothing�

Enda�s long-term goals

Learning how to unlock more potential in himself

His interest in the future of purpose-driven business

Why COVID is a wake-up call

Learning about how to scale an organization for maximum impact

1:28:25 Final advice

�Realize that you know nothing� and seek out knowledge, help and mentorship