03:15 The motivation to writing his latest book �Eat Up: The Next Level�

He made the decision to step out on his own

He now has far more contact with the general public than with elite athletes

A big life transition is that he is now a father of two daughters

He wanted to take a deeper, more holistic view and so wrote the book

The book is a template for his vision and philosophy

11:04 The power of writing stuff down

Sometimes readers aren�t ready to read the message you are writing

16:16 Moving from professional to personal

It takes bravery to put yourself out there

You need to learn where to let go

20:02 Basing Dan�s work around his values

His values are working from evidence and fun

You figure it out as you go along

22:34 Balancing the commercial aspect versus working authentically

He turned down a huge opportunity to work on a campaign for a potential client � because it wasn�t aligned with his values

31:57 Dan�s process for making big decisions

If they�re criteria-based, they are very easy to make

The challenge is when a decision doesn�t feel right

It�s important to tune in to feeling uncomfortable, even if there is no clear reason

Know what is good for you, your family, and your team

It helps to take yourself out of the situation

37:44 What it�s like working with the public as opposed to elite athletes

It�s really rewarding to working with the public whose life has changed

41:49 The importance of the mind-body connection in Dan�s working

The true meaning of finding your potential is knowing this connection

Many of us are too obsessed with data, from calories, steps, sleep, etc.

�People are thinking enough how things feel�

46:39 The role of mindset in nutrition

�Everything is so connected�

Our mind affects our gut � which affects everything else

Dan can identify how he is feeling through his skin

51:19 The role of genetic testing

Dan believes that we know a huge amount about genetic testing and what�s effective � but the simplest ideas work best and we shouldn�t be overly focused on emerging information

58:35 Function foods

Dan�s journey began from his interest in the chemical compounds of function foods and how they impact our health

Functional foods have a role to play � but you need to embody a the right mindset

01:03:29 Unlearning negative associations with food from our youth

You break the barriers down � find ways to re-introduce small elements of food you think you don�t like

As parents we need to be role models to our children, and give your children freedom � not forcing them to eat certain foods

01:09:14 The sustainable and environmental impact of our food choices

Dan has his own small sheep farm in the West of Ireland

It�s coming up in most of his conversations with clients at work

People need to be willing to invest and pay in environmentally friendly food

It�s hard to understand the cost of food production if you are not involved in the chain

Clarkson�s farm offers a good insight into farming