02:07 Reed�s background and how he got into coaching

He is a soccer player by trade and started coaching when he was 16

Coaching was first a hobby

04:50 Coaching from a young age

Coaching helped him see differently to other players when he was playing

�As a player, you only see a very narrow strip of the game�

07:00 Bringing sports psychology to his coaching philosophy

Reed could be his own enemy so he wanted to learn the mental side of sports performance

It�s a good fit for understanding the science behind human performance

Reed learnt about teamwork dynamics from his undergraduate degree in Industrial Organizational Psychology

08:22 Key lessons from sports that can be applied to the workplace

It�s important to learn how to be calm under pressure

Richie McCaw who played for the All Blacks would pause and ground himself on the pitch if things got chaotic

The competitive nature of sports reflects an inherent drive to perform

12:20 Developments since Reed�s TedX talk on the lasting power of words on youth athletes

It centered around coaching communication and the neurological impact it has on people in sports, especially youth sports

We have an opportunity to nurture the mental and physical skills with young people taking part in any sport

We need to help teach our kids to be social, emotional leaders

17:14 Coaching people that are difficult to work with

Volunteering parents often come in with preconceived notions and expectations of their children

Veterans who had no professional learning experience are very reluctant to learn can take longer for Reed

The groups who are the most difficult to work with are the most rewarding when you reach light bulb moments

People connect with you when you share your vulnerabilities

20:51 Keeping your own motivation strong

Keep committed to the mission

You need a Spartan Mindset

Reflects on positive messages and success stories from his work

23:10 The drivers to writing �The Spartan Mindset� and its core lessons

Inspired by James Kerr�s �Legacy�

Using one or two work phrases challenges

The books is about the words he found throughout his career

Each chapter is a word, and a story behind why it�s so effective

27:01 The cause and effect of words

Be careful with your tone of voice, pitch and context of words

Words can strength or weaken people

30:50 Self-talk and visualization

Reed�s Master�s thesis was on the model for imagery in athletes

Athlete�s muscles would actually develop from vivid visualization exercises

We have a very strong mind/body connection

Our body�s react to words

Your brain learns to find the good moments the more you condition your brain to see the good moments

38:16 Power and peril words

Power words: when, will, next, yet, what if

Peril words: if, can�t, don�t, stop, try, maybe

Back your power words with activity

�It�s not difficult to learn something, it�s our mindset�

46:48 The art versus the science of coaching

The art is knowing when and how to apply the science and knowledge

49:21 Connecting with the generation brought up in a digital age

Coaching on Twitter with concise messages

Use quick soundbites to get your message across

Reed is learning from the younger generation

53:29 Getting your message across to people who is in a different headspace

Words become blunted if we overuse them, e.g. �that�s amazing�

Focus on building deep connections with your team

The most powerful tool is silence, and Barack Obama is great example of the impact of holding silence

01:02:55 Why are some people �uncoachable�?

If someone isn�t coachable, it�s most often because they are stuck in a fixed mindset

Consider the impact of the language you are using

Do you have a communication or an execution issue?

01:07:31 How to approach failure

�Failure only becomes permanent if it�s the last thing you ever did�

We need to be willing to fail to learn and acquire new skills

We can�t understand success if we don�t fail

You can�t lead people if you haven�t experienced failure yourself