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Value-Driven Leadership: Insights from Former Permanent TSB CEO Jeremy Masding

Value-Driven Leadership: Insights from Former Permanent TSB CEO Jeremy Masding

Jeremy Masding

Jeremy Masding

Jeremy Masding, former CEO of Permanent TSB and currently a Senior Adviser at Cerberus Capital Management, is the co-author, along with Emil Ivanov, of the book �Leading Without Winging It�. Drawing on decades of experience, Jeremy provides a practical guide to leadership and management. In their book, Masding and Ivanov present a system for running any company in a way that captures both �hearts� and �minds�. By using a logical approach based on both rational and emotional foundations, the authors offer senior leaders ways of working that are easy to understand and implement. Jeremy and Emil make a compelling case for focusing on value creation at every level of an organisation, offering pragmatic strategies to ensure full buy-in and successful implementation of this objective.

05:15 How do you view the complexity of business language, and what impact does this have on leadership?

Business language, often filled with words like strategy and operations, can be seen as a �mathematical equation.�

Effective leadership involves combining purpose, values, behaviours, and operating manners into a coherent vision.

Clear operating expectations, such as punctuality and preparation, are essential to enhance organisational efficiency.

10:40 Why is co-creating values and behaviours within an organization so important?

Co-created values and behaviours are more deeply embedded in an organisation compared to those imposed top-down.

Every level of the organisation should be involved in defining these values to ensure they are genuinely adopted.

Consistent communication and visible leadership are crucial to integrating these values into the culture.

18:30 Aligning vision with decision-making in business

Vision should guide decision-making, even if it means making choices that don�t maximise shareholder value in the short term.

Strong strategic thinking and effective execution are both essential for long-term success.

Balance investment between strategy/planning and execution teams.

25:14 The importance of retention over hiring, based on changes in job loyalty

Retaining employees is more crucial now, given the trend towards shorter job tenures.

Alignment with the company�s purpose, engaging work, and recognition are key retention strategies.

Leaders should inspire purposeful work, enable growth opportunities, and regularly acknowledge contributions.

32:50 Manage energy versus time in work

Good energy management significantly impacts how time is invested in work.

Energy management is about balancing various aspects of life, not just time at work.

Self-management includes respecting others� choices and maintaining mental and physical well-being.

40:22 Strategies for effective decision-making as a leader

Focus on high-value issues and opportunities with 2-3 key agendas (execution, strategy, regulatory/mandatory) that leadership prioritizes.

Avoid unnecessary meetings, particularly post-pandemic with the increase in digital platforms.

Effective decisions benefit from data analytics and collaboration tools but require sector-specific understanding.

48:05 How do you handle performance management to keep it meaningful and non-bureaucratic?

Performance evaluations should be ongoing, focusing on �what�s working,� �what�s not,� and �what needs to change.�

Regular feedback prevents surprises during annual reviews.

Meaningful conversations and minimal bureaucracy are key.

55:13 Strategies for integrating rational and emotional aspects in leadership

Successful leadership combines rational decision-making with emotional intelligence.

Emotional aspects include purpose, corporate social responsibility, and relating well to people.

A diverse team with complementary skills in thinking and execution enhances leadership effectiveness.

1:02:45 How do you ensure effective communication and transparency within your organisation?

All employees, including front-line staff, should be kept informed as much as possible.

Regular appreciation and small gestures can boost staff engagement and motivation.

Effective communication treats employees as important stakeholders, sharing detailed information barring sensitive content.

1:10:02 Priorities when chairing meetings to ensure they are efficient and inclusive

Understand critical objectives and have a clear agenda for each meeting.

Ensure the right attendees are present and encourage contributions from quieter participants.

Maintain time discipline and keep track of action points to wrap up discussions with clear outcomes and responsibilities.

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