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Value-Driven Leadership: Insights from Former Permanent TSB CEO Jeremy Masding

Value-Driven Leadership: Insights from Former Permanent TSB CEO Jeremy Masding

Jeremy Masding

Jeremy Masding

Jeremy Masding, former CEO of Permanent TSB and currently a Senior Adviser at Cerberus Capital Management, is the co-author, along with Emil Ivanov, of the book “Leading Without Winging It”. Drawing on decades of experience, Jeremy provides a practical guide to leadership and management. In their book, Masding and Ivanov present a system for running any company in a way that captures both “hearts” and “minds”. By using a logical approach based on both rational and emotional foundations, the authors offer senior leaders ways of working that are easy to understand and implement. Jeremy and Emil make a compelling case for focusing on value creation at every level of an organisation, offering pragmatic strategies to ensure full buy-in and successful implementation of this objective.

Summary


(05:15) How do you view the complexity of business language, and what impact does this have on leadership?

  • Business language, often filled with words like strategy and operations, can be seen as a ‘mathematical equation.’

  • Effective leadership involves combining purpose, values, behaviours, and operating manners into a coherent vision.

  • Clear operating expectations, such as punctuality and preparation, are essential to enhance organisational efficiency.


(10:40) Why is co-creating values and behaviours within an organization so important?

  • Co-created values and behaviours are more deeply embedded in an organisation compared to those imposed top-down.

  • Every level of the organisation should be involved in defining these values to ensure they are genuinely adopted.

  • Consistent communication and visible leadership are crucial to integrating these values into the culture.


(18:30) Aligning vision with decision-making in business

  • Vision should guide decision-making, even if it means making choices that don’t maximise shareholder value in the short term.

  • Strong strategic thinking and effective execution are both essential for long-term success.

  • Balance investment between strategy/planning and execution teams.


(25:14) The importance of retention over hiring, based on changes in job loyalty

  • Retaining employees is more crucial now, given the trend towards shorter job tenures.

  • Alignment with the company’s purpose, engaging work, and recognition are key retention strategies.

  • Leaders should inspire purposeful work, enable growth opportunities, and regularly acknowledge contributions.


(32:50) Manage energy versus time in work

  • Good energy management significantly impacts how time is invested in work.

  • Energy management is about balancing various aspects of life, not just time at work.

  • Self-management includes respecting others’ choices and maintaining mental and physical well-being.


(40:22) Strategies for effective decision-making as a leader

  • Focus on high-value issues and opportunities with 2-3 key agendas (execution, strategy, regulatory/mandatory) that leadership prioritizes.

  • Avoid unnecessary meetings, particularly post-pandemic with the increase in digital platforms.

  • Effective decisions benefit from data analytics and collaboration tools but require sector-specific understanding.


(48:05) How do you handle performance management to keep it meaningful and non-bureaucratic?

  • Performance evaluations should be ongoing, focusing on ‘what’s working,’ ‘what’s not,’ and ‘what needs to change.’

  • Regular feedback prevents surprises during annual reviews.

  • Meaningful conversations and minimal bureaucracy are key.


(55:13) Strategies for integrating rational and emotional aspects in leadership

  • Successful leadership combines rational decision-making with emotional intelligence.

  • Emotional aspects include purpose, corporate social responsibility, and relating well to people.

  • A diverse team with complementary skills in thinking and execution enhances leadership effectiveness.


(1:02:45) How do you ensure effective communication and transparency within your organisation?

  • All employees, including front-line staff, should be kept informed as much as possible.

  • Regular appreciation and small gestures can boost staff engagement and motivation.

  • Effective communication treats employees as important stakeholders, sharing detailed information barring sensitive content.


(1:10:02) Priorities when chairing meetings to ensure they are efficient and inclusive

  • Understand critical objectives and have a clear agenda for each meeting.

  • Ensure the right attendees are present and encourage contributions from quieter participants.

  • Maintain time discipline and keep track of action points to wrap up discussions with clear outcomes and responsibilities.


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