How to focus and become indistractable with Nir Eyal

Nir Eyal

Nir Eyal is an Israeli-born American author, lecturer and investor. He writes, consults, and teaches how psychology, technology, and business intersect. His science-based insights build healthy habits, improve productivity and focus, and manage distraction. He was a lecturer in Marketing at Stanford. He is a Wall Street Journal Bestselling Author of ‘Hooked’ and ‘Indistractable’. 

‘Indistractable’ received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. In addition to his blog at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine and Psychology Today.

Nir has spent over 5 years researching the area of distraction and is recognised as a thought leader on habit-forming technology. Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Focusmate and Canva.


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02:23 What drew Nir to researching distraction

06:04 What we mean by ‘distraction’

08:54 On writing ‘Hooked: How to Build Habit-Forming Products’

12:22 The deeper roots of distraction

17:34 Internal distractions

26:05 Pain management

28:23 Cognitive enhancers and nootropics

31:33 Time boxing effectively

39:31 Getting into the flow state

43:45 Temptation bundling

55:22 The role of extrinsic motivation

57:06 Distraction in the workplace

1:01:32 Build more social connection

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