Steering Point Articles

Embracing Ambiguity: Leadership in the Liminal Space

Written by Aine Gallagher

“Leaders importantly must lead by example and embrace change demonstrating adaptability and resilience. By doing so this can encourage others to emulate this behaviour and may even prompt them to mirror their actions. Leaders can adapt to this period by highlighting and affirming to employees what will remain concrete and identifying the potential in what can be transformed to drive organisational change.”

Should Brands Weigh in on Social Issues?

Written by Shay Dalton

“Over the past decade, it’s become not just acceptable but expected that major brands will weigh in on the issue of the day. From Black Lives Matter to #MeToo through issues around gender identity and abortion, consumers wanted to know they were not giving their hard-earned cash to enterprises they deemed to be against their principles. For their part, brands were happy to play along, appeasing consumer desires and sometimes outright cashing in on them. All that changed on October 7th.”

The EU AI Act: What you Need to Know

Written by Shay Dalton

“The EU AI Act seeks to set a definitive definition of AI that is also broad enough to cover the diversity of AI’s current use-points and any potential future developments. As such, drawing from the OECD’s definition, the act describes an AI system as: “a machine-based system designed to operate with varying levels of autonomy and that may exhibit adaptiveness after deployment and that, for explicit or implicit objectives, infers, from the input it receives, how to generate outputs such as predictions, content, recommendations, or decisions that can influence physical or virtual environments.””

What is Rejection Therapy and Can it Help You?

Written by Shay Dalton

“Rejection therapy shows that it’s not just the fear of rejection that is in our heads but the expectation of it too. How many things do we not ask for in life simply because we presume we’ll be rejected? We’re so focused on what we assume will be the humiliation of the no that we don’t even consider there could be a yes. Rejection therapy is not about getting yeses, quite the opposite…”

Thinking Under Pressure: Lessons we can Learn from Aviation

Written by Jonny Cooper

“We know aviation is characterised by strict safety protocols, rapid technological advancements, global connectivity, and the diverse weather conditions it operates in. Ensuring safe and efficient air travel in an ecosystem that demands precision, adaptability, communication, trust and collaboration across multiple agencies. It is ever-evolving.”

Crafting Success: Strategic Management in Small and Medium-sized Enterprises

Written by Aine Gallagher

“SMEs rely on strategy to survive and grow the business whilst larger corporations draw on their strategies to maintain market dominance and enhance operations. SME’s account for 99% of active enterprises and 70% of employment in Ireland. The external environment for SMEs is rapidly evolving due to globalisation and technological changes. This advancement is intensifying competition among SMEs. Given these changes, a critical question emerges: what is the significance of strategy for SMEs in this competitive landscape?”