Introduction

What milk do you want with your coffee? Which song of the millions at your fingertips do you want to start your day? Which of that growing stack of emails are you going to answer first? Choose this. Now that. Are you sure? And again. Choices, choices, decisions, decisions, all day, every day – and aren’t you feeling tired?

By some estimates, adults today make 2,000 decisions an hour [1]. By others, 35,000 decisions a day [2]. Either way, it’s an overload. And it’s causing decision fatigue.

What is decision fatigue?

Decision fatigue is “the idea that after making many decisions, your ability to make more and more decisions over the course of a day becomes worse,” says Lisa MacLean, MD, psychiatrist and chief wellness officer at Henry Ford Health System. “The more decisions you have to make, the more fatigue you develop and the more difficult it can become” [3].

The immediacy afforded us by the internet and 24-hour news and work cycle, as well as the endless variety of almost identical products available to us at any given moment, means that people today are making more choices than ever before.

By some accounts, the average American supermarket in 1976 carried 9,000 different products. That number is thought to have swelled to 40,000 [4]. If you’re looking to buy some hangers for your clothes, Amazon provides you with over 200,000 options [5]. For the global-manufacturing industry, that’s great. Its output has ballooned 75% since 2007 to $35 trillion [6]. For the average consumer, though, it means endless scrolling trying to decipher marginal differences in the name of getting the best deal. It wears you out.

Decision fatigue in action

In a study described in the book Willpower: Rediscovering the Greatest Human Strength by John Tierney and Roy Baumeister, researchers analysed 1,100 decisions made by an Israeli parole board. Their decision-making was found to shift enormously throughout the day. Overall, parole was granted roughly a third of the time. But prisoners whose cases were heard early in the morning received parole about 70% of the time, while prisoners appearing late in the afternoon were granted freedom only 10% of the time [7].

This is not to say that the judges were making wrong choices later in the day. Rather, they were defaulting to easy ones.

In their report for Royal Society Open Finance, Quantifying the cost of decision fatigue: suboptimal risk decisions in finance, Tobias Baer and Simone Schnall evaluated the financial implications of making too many decisions. Their findings revealed that people who make a lot of decisions every day will eventually get tired and start defaulting to the easiest choice [8].

Other examples are plentiful. In voting, research shows it’s detrimental to be lower on the ballot paper [9]. In financial institutions, the accuracy of forecasts made by stock market analysts was found to decline as the day wore on [10]. And in healthcare, nurses were found to make less efficient and more expensive clinical decisions the longer they worked without a break [11].

It’s not complicated. For all the complexity of our genetic make-up and the improbable anthropological and technological heights we’ve reached, humans are still basically simple creatures. As the day goes on, we get tired. When we’re tired, we make worse decisions.

Why is it a problem?

Casting the situation in such a simplified light has its drawbacks, though. If this is just part of our humanity, some inherent flaw in our design, then surely there’s no use fighting it? This is merely the human condition playing out.

Except, evidently, this isn’t simply the way of things, as it wasn’t always like this. Yes, fatigue has always been part of our nature and affects our performance, but the specific decision-making aspect has exponentially amplified and worsened, as evidenced by the number of products on the supermarket shelves and the infinite hanger problem. We are wasting precious amounts of our finite energy on trivial decisions. 

A 2021 American Psychological Association survey found that nearly one-third of adults – and nearly half of millennials – are struggling with basic decisions like what to eat or wear [12]. And if such menial, everyday decisions as those feel difficult, how do you think actual consequential ones feel?

How it feels

Naysayers would like to write decision fatigue off as an excuse for lazy workers, particularly those of the millennial and Gen Z generations, who simply don’t have the work ethic of their elder peers. But the impact decision fatigue has on brain function is real and has been measured.

“A person with decision fatigue may feel tired, have brain fog or experience other signs and symptoms of physical or mental fatigue,” explained Dr. MacLean [13]. “The phenomenon is cumulative so that as the person makes more decisions, they may feel worse or more drained as the day progresses.” She added that decision fatigue can also “cause you to simply do nothing, which can cause even more problems.”

As The Washington Post put it, “When decision fatigue kicks in, you may feel like you just don’t have the mental bandwidth to deal with more decisions. This can lead to decisional paralysis or depleted self-control, causing you to avoid making certain choices entirely, to go with the default option or to make ones that aren’t in line with your goals or values” [14].

The problem can be self-fulfilling. As Stanford University researcher Carol Dweck found in 2011, decision fatigue more negatively affects people who already expect their willpower to be low [15]. In other words, if you expect your performance to drop off by the end of the day, it likely will.

It reaches a point where people don’t just make bad decisions or easy ones, but see no point in making any decision at all. “We can get to this state of, does anything even matter anymore? There’s this almost nihilist point that you reach,” says Dane Jensen, the chief executive of Third Factor, a Toronto-based performance-consulting firm [16].

External factors contribute to this nihilism. Around half of adults said planning for the future felt impossible during the pandemic [17]. For many, the precarious state of today’s geopolitics is also having a negative effect. “It’s hard to make decisions even when the world isn’t throwing you curveball after curveball and freaking you out,” says Dr. Milkman, author of the book How to Change [18].

That theory is backed up by a landmark study published in Science that showed that being in poverty hurts one’s ability to make decisions about school, finances, and life. The impact on impoverished people, for whom the world really is throwing curveball after curveball, was found to impose a mental burden similar to losing 13 IQ points [19].

How to fight decision fatigue

Dr MacLean offers advice for combatting decision fatigue [20]. One way to make fewer decisions, she suggests, is to “streamline your choices.” By making a list before going to the shop, you have saved yourself the energy of deciding in the moment what you want or need.

In a corporate setting, she suggests delegating decisions rather than trying to micromanage. Given Asana’s 2022 Anatomy of Work Special Report found that nearly 7 in 10 executives say burnout has affected their ability to make decisions, this advice is much needed [21]. “By delegating, you also empower people by showing them that you trust them,” Dr MacLean adds.

She also suggests making big decisions in the morning. “Research shows that the best time to make decisions is in the morning…[it] is when we make the most accurate and thoughtful decisions, and we tend to be more cautious and meticulous. We hit a plateau in the afternoon and by evening our decisions may be more impulsive. So, definitely don’t make big decisions when you’re tired or hungry.”

Cutting down on perfectionism, too, can be helpful. If you’ve narrowed down your lunch spot to two or three places, just go to one and enjoy it without thinking whether the others might have been better. This is what Nell Derick Debevoise, author of Going First: Finding the Courage to Lead Purposefully and Inspire Action,calls the “decisions are for suckers” approach [22].

Ms Derick Debevoise suggests avoiding making decisions altogether, at least for one day every now and then. “It is about trusting the natural ebb and flow of life,” she says, “allowing opportunities to present themselves organically, and following intuition and instinct instead of succumbing to the paralysing weight of decision-making.”

Routine, too, is useful for combatting decision fatigue. Rather than having to decide what you’re going to do when 9am comes around, you simply follow your planned daily agenda, be it responding to emails or going for a run. Less important tasks can be tuned to autopilot through the prism of routine, saving mental energy.

“Another idea is to have a handful of go-to outfits planned out to further minimise decisions made,” Dr. MacLean adds. “The bottom line is, look at all the big and little decisions you make every day and think about how you can simplify your life.”

One devotee of such thinking is Barack Obama, who tried to remove extraneous, small decisions from his life so he was in the optimum state for the big ones. During his presidency, Obama would ask for “decision memos” with three check-boxes at the bottom: agree, disagree and let’s discuss. He also only wore grey or blue suits and, during the presidential campaign in 2008, he and his wife made a “no new friends” rule [23].

This approach can sound monotonous. Perhaps you’re reading this and thinking that such discipline and routine will carve away at your creativity. But it’s the exact opposite.

Writing in the Wall Street Journal, Jim Sollisch, a creative director and partner at Marcus Thomas, an advertising agency in Cleveland, Ohio, says that he tries to take away as many choices from his workers as he can. “I want to put them in a box,” he says. “A very small box…People think they hate boxes, but it’s in boxes that the creative process thrives. In a tight box, the will is not drained by too much decision-making. You are free to find the unexpected, to focus on what matters” [24].

“Having data feels like power,” he continues. “Having choices feels like freedom. Sometimes having both is having neither.”

Decision fatigue

In a world that feels determined to force you into a decision a second, you must be active in setting yourself free from that burden. It may not feel like you’re being impaired by the choice between the latte or the cappuccino, the granola bar or the bagel, but you are, just a tiny bit, 35,000 times in a row.

Do yourself a favour. Make the choice to choose less.

More on Decision-Making

Mastering Decisions: The Strategic Edge of Red Teaming in a Biased World

More on Delegation

Why You Should Delegate – And How To Do It Effectively

Sources

[1] https://www.psychologytoday.com/us/blog/stretching-theory/201809/how-many-decisions-do-we-make-each-day

[2] https://www.wsj.com/articles/the-cure-for-decision-fatigue-1465596928

[3] https://www.ama-assn.org/delivering-care/public-health/what-doctors-wish-patients-knew-about-decision-fatigue#:~:text=Decision%20fatigue%20is%20%E2%80%9Cthe%20idea,more%20difficult%20it%20can%20become.%E2%80%9D

[4] https://www.forbes.com/sites/gregpetro/2023/06/27/the-next-frontier-for-merchandisers-taming-consumersdecision-fatigue/?sh=433227e8425e

[5] https://www.theatlantic.com/health/archive/2019/05/too-many-options/590185/

[6] https://www.theatlantic.com/health/archive/2019/05/too-many-options/590185/

[7] https://www.wsj.com/articles/the-cure-for-decision-fatigue-1465596928

[8] https://www.forbes.com/sites/forbesbusinesscouncil/2022/02/15/how-decision-fatigue-can-make-or-break-a-startup/?sh=737236bf155e

[9] https://www.theatlantic.com/politics/archive/2015/11/long-ballots-democracy/413701/

[10] https://www.forbes.com/sites/gregpetro/2023/06/27/the-next-frontier-for-merchandisers-taming-consumersdecision-fatigue/?sh=433227e8425e

[11] https://aura.abdn.ac.uk/bitstream/handle/2164/12088/HEA_2018_0965R2_Revised_Manuscript221218_CLEAN_Submitted.pdf?sequence=1

[12] https://www.wsj.com/articles/decision-fatigue-is-real-heres-how-to-beat-it-this-year-11641186063

[13] https://www.ama-assn.org/delivering-care/public-health/what-doctors-wish-patients-knew-about-decision-fatigue#:~:text=Decision%20fatigue%20is%20%E2%80%9Cthe%20idea,more%20difficult%20it%20can%20become.%E2%80%9D

[14] https://www.washingtonpost.com/lifestyle/wellness/too-many-choices-decision-fatigue/2021/09/21/2dffce74-1b22-11ec-bcb8-0cb135811007_story.html

[15] https://www.theatlantic.com/health/archive/2018/12/ill-do-it-latersomeone/578173/

[16] https://www.wsj.com/articles/decision-fatigue-is-real-heres-how-to-beat-it-this-year-11641186063

[17] https://www.wsj.com/articles/decision-fatigue-is-real-heres-how-to-beat-it-this-year-11641186063

[18] https://www.wsj.com/articles/decision-fatigue-is-real-heres-how-to-beat-it-this-year-11641186063

[19] https://www.theatlantic.com/business/archive/2013/11/your-brain-on-poverty-why-poor-people-seem-to-make-bad-decisions/281780/

[20] https://www.ama-assn.org/delivering-care/public-health/what-doctors-wish-patients-knew-about-decision-fatigue#:~:text=Decision%20fatigue%20is%20%E2%80%9Cthe%20idea,more%20difficult%20it%20can%20become.%E2%80%9D

[21] https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/06/the-energized-few-and-the-exhausted-many-senior-leaders-and-decision-fatigue-in-a-volatile-environment/?sh=4a821f1736b0

[22] https://www.forbes.com/sites/nelldebevoise/2023/10/27/decisions-are-for-suckers-avoid-decision-fatigue/?sh=752150543641

[23] https://www.ft.com/content/6c589726-4906-11e6-8d68-72e9211e86ab

[24] https://www.wsj.com/articles/the-cure-for-decision-fatigue-1465596928

Leading by example is a long-standing trope. So far as it concerns setting the tone—it is the foundation for all that follows. However, one cannot expect to manage others effectively if they do not manage themselves well. That means being aware of your emotions and thoughts, processing and regulating them, and effectively dealing with high levels of sustained stress and its ripples.

Not a mantra but a mindset

Mindfulness, or being mindful, is an idea that many of us are familiar with. We hear it used in various contexts and situations, yet, for many, it is as ambiguous as ubiquitous. Although it is slightly more complex than it seems, once we grasp its underlying meaning, the rest quickly falls into place.

Both an act and state of being, mindfulness implies being aware of the present moment and, crucially, understanding its effects and impermanence. It is a concept that has been explored in Buddhist teachings for thousands of years but has reached a critical mass contemporarily because it is really about how we navigate our human experience. Here are some beginning parameters:

In the current era we live in—defined in part by its relentless pace, high visibility, technology-driven communication overreach, and burn-out-oriented lifestyles—mindfulness is a necessity. You may already be practising it without knowing that you are. If that is the case, expand from that base. What is more, the better you become at being mindful, the more likely you are to minimise stress and potentially gain some of these additional mental health benefits:

Not surprisingly, mindfulness-based relaxation techniques also boost overall well-being. In this way, it is a foundation for everything that comes after. Moreover, its evident slant towards processing somatic experiences and managing a range of psychosocial dynamics promotes healthier relationships. Within leadership, your greatest skill is adroitly managing your charges. The second to that is managing yourself. Mindfulness holistically aids both.

It starts within

Self-management is the bedrock of employee management. It requires being and projecting calm, impulse control, applying short, medium, and long-term vision, making hard decisions at difficult moments, reading and responding to subtle or hidden cues, navigating factors outside of one’s control, and overcoming consistent stress. Let us expand on the last since effective stress management buttresses the potentiality to execute most leadership tasks.

Stress is universal, but leaders contend with the highest levels of review and scrutiny because they are ultimately responsible. They face numerous and sometimes-unknowable problems. If the unexpected provides some mitigation for setbacks, it does not shield anyone from the fallouts of unmet objectives. There must always be answers or solutions. For this reason, leaders must be answerable to the present, future, and sometimes even the past. Eliminating stress is, therefore, not a reasonable goal when these are the stakes, and its triggers are particularly multi-layered for those making decisions. Rather than seek the impossible, or hide from the inevitable, stress management is then a twin pillar of performance and leadership.

Under the surface, the amygdala is the area of the brain that processes feelings and memories associated with anger and fear and governs strong or sudden emotions. Duly, it is responsible for the fight-or-flight response. When facing a perceived threat, the amygdala will send information to other parts of the brain to prepare the body to face the situation or flee. While its primary role may relate to survival, it is also essential to daily functioning. Without this, we risk amygdala hijacking, losing control, and generating overemotional or irrational responses to situations that should not elicit them.

Additionally, research indicates that the amygdala influences cognitive functions such as memory formation, decision-making, attention, and social behaviour. Studies suggest that intense or chronic stress is linked to unwanted neuronal activity in the amygdala (Correll et al., 2005). Tangentially, synaptic plasticity, which is the ability for synapses to strengthen or weaken, and is tied to learning, may be impacted by stress (Vouimba et al., 2004). If nothing else, these findings reflect that the brain’s capability to respond optimally to anxiety or tense moments and carry out some basic cognitive tasks can be weakened by prolonged stress. One’s overall psychiatric state can be eroded or made erratic (Radley et al., 2015). These streams of neural activity also steal resources from the prefrontal cortex, the part of the brain utilised for effective problem-solving. If stress is unavoidable and destructive, dealing with it, and being able to reset amid tremendous pressure, is of the utmost importance.

Training your mind and body

There is not a more competitive environment than the world of elite sports. Today’s most successful teams hire specialists from inside and outside the game to maximise all aspects of performance. Routinely, mindfulness coaches work with athletes to overcome performance constraints like anxiety, doubt, distraction, and physical and mental fatigue. These problems extend beyond sports; we must also learn to push back these disruptive forces.

On an upcoming episode of the 1% podcast, we sat down with Christian Straka, a former professional tennis player who is now a mindfulness-based mental performance coach for Adidas running. He is a member of the International Mindfulness Teachers association and works closely with the Mindful Awareness Research Centre at the University of California Los Angeles. It is one of many. The fact that these types of organisations and institutions exist reiterates interest in and the value of mindfulness. Christian himself views mindfulness as ‘the next great competitive edge.’ 

If athletes turn to mindfulness for marginal gains, you should too. So how do we train our minds to perform better in comparatively more mundane circumstances? Think of mindfulness as you would fitness. Develop a routine. There are health-based apps for yoga, relaxation and other related practices. For those starting from scratch, there are one-stop mindfulness apps offering everything from instruction, guided meditation, sleep schedules and data sets for mind-body health. Helpful as these are, mindfulness is about more than using technology. Eventually, it has to come from a deeper place. We must be the gadget, as Christian advises. Hence, the change must come from within. That means making mental health more of a priority.

Incorporating mindfulness practices is not always easy for those whose schedules are already overburdening, and we frequently assume we do not have time. That stance may seem practical and inconsequential, but it is an example of the mental training paradox, which has to do with rationalising a lack of personal investment in committing ourselves to mental health. We make excuses for not caring for our minds like we would our bodies. We should be wary of these thoughts. Even minor changes can spark significant transformation down the line. Forbes Health offers these tips for the workday:

Replenishment, rest and recovery, reframing

Emotional intensity wears us down. Focus is lost more easily when fatigued. There is an obvious need to deal with stress when it surfaces, but what about after? How do we stop a cycle of mental and physical erosion, which feed off each other? The most important answer is allowing oneself means of replenishing and modes of relaxation during and after the workday.

Recovery does not pertain to the body alone. It is a means of dealing with and overcoming stress, and its role is paramount relative to performance. Rest matters. Simply put, we cannot reach our peak physical or mental performance levels—and sustain them—without establishing a consistent and healthy sleep routine. The same can be said for de-escalation and relaxation at home. Establish firm boundaries between your work life and personal life.

Reframe your relationship with stress. Many believe overcoming intense periods of pressure created a foundation for later success and shaped who they are. Surveys show that we associate these points in our professional lives with growth. We repackage it as fuel. The suffering is made to appear necessary. It is not. Just because stress is inevitable in the corporate world, we should not celebrate it. Mindfulness teaches us to work well through difficult moments, to minimise the damage, and give us a basis to recover after.

At points of acute stress, be aware that the current moment is temporary, and take concrete steps to reduce your anxiety and tension. This awareness separates the very best performers from everyone else. It is not entirely about skill or talent but about aptitude to deal with the moment.

Stress filters out

Workplaces are social ecosystems. That last word is intentional; it implies a purposeful balance. As discussed in a previous 1% Extra article, leadership, organisational structure, the material office environment, and opportunities for cooperation and promotion contribute toward cultures of meaning. Scientific research and analysis from the Harvard Business Review show that these factors also affect employees’ well-being, happiness, sense of purpose, and performance. Stress, as an element, is a fifth column. It disrupts the balance in the workplace, impedes productivity, and creates low morale.

Thus, try to reduce the impact of the inevitable. Many companies offer training on how to mitigate stress, which sheds light on adverse health effects. Encourage others to take up these types of programmes if available, and implement them if they are not already. Mental health is not and should not feel like a stigma. Do not let people get stressed out about being stressed out.  

Learn to recognise and eliminate stress factors in your control. You may be one of them. Through expectations and demands, managers can escalate a group’s anxiety level. Actively support team members by displaying a level of investment in them. This small act shows that you are aware and supportive. As a leader, this is a skill you should have and rely on to inspire.

Conclusion

The corporate professional landscape often generates stress as a fait accompli. Therefore, navigating obstacles in one’s mind matters as much as navigating everything else. Mindfulness, as a force encompassing reflection, perspective and responsiveness, is not a marginal gain. It is a must. Being mindful throughout the day supports mental and physical health and strengthens your outward demeanour and social relationships.

Use the numerous apps, therapies, activities, and meditative outlets available. Anything that works has merit, at least in the short term. However, by approaching feelings of anxiety, mental and physical exhaustion, or any other manifestation of stress through mindfulness, you may see more significant benefits in the long term. In this regard, it is wide-ranging and far-reaching. It is exponential, so add it to what is already benefitting you. During high-pressure situations, it offers a sense of calm. As concerning matters pile up in your inbox or fester in your head, it brings focus and positivity.

Incorporating mindfulness into your day can be simple, even during the busiest times. Engaging in a few brief positive exercises can have a lasting impact. Every hidden advantage counts even more as the stakes rise. You need to be at your peak when things are on the line. When that is impossible, you need to perform well through adversity. Remember, influential leaders do not ignore stress or suppress emotions; they contend with them like they would any problem or task. That means finding mindful solutions.

References

Achor, S. (2012, January 1). Positive Intelligence. Harvard Business Review. https://hbr.org/2012/01/positive-intelligence

 Borst, H. (2021, November 16). How To Practice Mindfulness On The Go. Forbes Health. https://www.forbes.com/health/mind/how-to-practice-mindfulness-on-the-go/

Correll, C. M., Rosenkranz, J. A., & Grace, A. A. (2005). Chronic Cold Stress Alters Prefrontal Cortical Modulation of Amygdala Neuronal Activity in Rats. Biological Psychiatry, 58, 382–391. https://doi.org/10.1016/j.biopsych.2005.04.009

Dalton, S. (2022, December 16). Creating and fostering cultures of meaning. Steering Point Leadership Advisory Firm. https://steeringpoint.ie/insights/creating-and-fostering-cultures-of-meaning/

 Frothingham, M. B. (n.d.). Fight, Flight, Freeze, or Fawn: How We Respond to Threats. Simply Psychology. Retrieved January 27, 2023, from https://www.simplypsychology.org/fight-flight-freeze-fawn.html

Guy-Evans, O. (n.d.-a). Amygdala Function and Location. Simply Psychology. https://www.simplypsychology.org/amygdala.html

Guy-Evans, O. (n.d.-b). Amygdala Hijack and the Fight or Flight Response. Psychology Today. https://www.simplypsychology.org/what-happens-during-an-amygdala-hijack.html

McDermott, N. (2022, August 12). What Is Mindfulness—And How Can I Incorporate It Into My Daily Routine? Forbes Health. https://www.forbes.com/health/mind/what-is-mindfulness/

Radley, J., Morilak, D., Viau, V., & Campeau, S. (2015). Chronic stress and brain plasticity: mechanisms underlying adaptive and maladaptive changes and implications for stress-related CNS disorders. Neuroscience and Biobehavioral Reviews, 58, 79–91. https://doi.org/10.1016/j.neubiorev.2015.06.018

Vouimba, R.-M., Yaniv, D., Diamond, D., & Richter-Levin, G. (2004). Effects of inescapable stress on LTP in the amygdala versus the dentate gyrus of freely behaving rats. The European Journal of Neuroscience, 19(7), 1887–1894. https://doi.org/10.1111/j.1460-9568.2004.03294.x