Category: Brand
The Hero’s Journey
“By harnessing the power of the hero’s journey, companies can craft marketing campaigns that are more than just advertisements. They become engaging narratives that customers can connect with on a personal level. This emotional connection fosters brand loyalty and encourages customers to see your product or service as an essential part of their transformative journeys.”
Should Brands Weigh in on Social Issues?
“Over the past decade, it’s become not just acceptable but expected that major brands will weigh in on the issue of the day. From Black Lives Matter to #MeToo through issues around gender identity and abortion, consumers wanted to know they were not giving their hard-earned cash to enterprises they deemed to be against their principles. For their part, brands were happy to play along, appeasing consumer desires and sometimes outright cashing in on them. All that changed on October 7th.”
