How to Communicate with Clarity and Confidence with BBC’s Ros Atkins

Ros Atkins is a BBC journalist and host of the BBC Explainer series ‘Ros Atkins On…’ which has received millions of views all over the world.

Ros’ sharp, insightful explainers are a masterclass in unpacking complex issues in an accessible, informative, and engaging way. They are also proof that for all the talk of dwindling attention spans and waning audience numbers, if you make a good product, people will watch.

In his debut book, ‘The Art of Explanation: How to Communicate with Clarity and Confidence’, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself with clarity and impact.



02:43 The motivation for writing The Art of Explanation:

04:49 The importance of clarity

08:47 The current stage of the BBC

12:53 The some key steps from the multi-communication process

  – Pause to consider the purpose of the communication.

  – Identify necessary information and the best way to convey it.

  – Understand the audience and their preferred information reception.

  – Simplify information to its clearest form before communicating.

  – Essential for creating clear and concise messages, such as in emails.

15:57 Getting a message across with short attention spans

19:11 How to get up to speed with information you’re not familiar with

  – Three team members collaborate on videos, each with different methods.

  – Start by reading general articles, listening to podcasts, and watching videos to grasp the basics.

23:26 How to be a great storyteller

  – Start with the conclusion and work back to the beginning.

  – Highlight a problem and show how it was solved.

  – Regularly use 4 or 5 reliable structures to make information engaging and comprehensible.

27:04 Differences in Communication Modes

31:28 Techniques for managing nerves

33:00 Useful editing techniques

36:31 How to create your own unique voice or style

40:33 Structuring reports for different audiences

Links mentioned: 

The Art of Explanation by Ros Atkins

@BBCRosAtkins – X

Ros Atkins – LinkedIn

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