Category: SME

Crafting Success: Strategic Management in Small and Medium-sized Enterprises

Written by Aine Gallagher

“SMEs rely on strategy to survive and grow the business whilst larger corporations draw on their strategies to maintain market dominance and enhance operations. SME’s account for 99% of active enterprises and 70% of employment in Ireland. The external environment for SMEs is rapidly evolving due to globalisation and technological changes. This advancement is intensifying competition among SMEs. Given these changes, a critical question emerges: what is the significance of strategy for SMEs in this competitive landscape?”